Type of institution: University/Higher Education Institution
The Graduate Diploma of Strategic Communication provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.
Current practitioners in this field or for those wishing to specialise in this area of practice
This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Integrated Communication specialisation (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.
- Strategic Communication
Standard entry requirements
- UTS recognised bachelor degree, or equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. Applicants who have not completed a bachelor's, master's, graduate diploma or graduate certificate in any field of study (or overseas equivalent) must provide: a personal statement (approximately 500 words) explaining why they wish to study the course
- A CV which should include details of paid and voluntary work or other experiences that could be relevant to the course. If applicants do not submit these documents, their application may not be considered. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
- Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
- Or AE5: Pass
- Or PTE: 58-64
- Or CAE: 176-184.
Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. As this graduate diploma is accredited with PRIA, graduates have an accelerated path to its professional membership.
Students who have graduated with a UTS Bachelor of Arts in Communication (Public Communication) may be granted up to one-third of the postgraduate course in credit recognition. Other relevant qualifications are considered on a case-by-case basis.
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Career options include roles in public relations for the corporate sector, as well as those related to integrated marketing communication, corporate communication, fundraising, international communication, media liaison and public affairs. This course is part of an articulated program comprising the Graduate Diploma in Integrated Communication, Graduate Diploma in Communication Management, Graduate Diploma in Public Relations and the Master of Arts in Communication Management.