Graduate Diploma in Strategic Communication
University of Technology Sydney (UTS)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00099F
It is imperative that organisations employ effective communication to inform their stakeholders, promote their products and services, and maintain their reputation and public trust. Communication is increasingly enabled through advanced technologies and conducted strategically to achieve specific objectives aligned to organisational strategy. Rewarding careers await those who master strategic communication
Designed for
Current practitioners in this field or for those wishing to specialise in this area of practice
Structure
This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Integrated Communication specialisation (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.
Subjects
- 57604: Communication Theory and Practice: 57605: Foundations in Strategic Communication: 57606: Strategic Communication Planning and Management: 57607: Ethics, Responsibility and Sustainability: 57608: Finding Insights for Understanding Audiences: 57609: Creative Appeals in Advertising
Standard entry requirements
To be eligible for admission to this course, applicants must meet the following criteria. Applicants must have one of the following: Completed Australian bachelors degree or higher qualification, or overseas equivalent, in any field of study OR A minimum of 4 years full-time, or equivalent part-time, relevant professional experience
Recognition
Courses in the postgraduate program in Communication Management at UTS have been accredited with the Public Relations Institute of Australia (PRIA) for over 20 years. As this graduate diploma is accredited with PRIA, graduates have an accelerated path to its professional membership.
Study pathways
Students who have graduated with a UTS Bachelor of Arts in Communication (Public Communication) may be granted up to one-third of the postgraduate course in credit recognition. Other relevant qualifications are considered on a case-by-case basis.
Further information
Career options include roles in public relations for the corporate sector, as well as those related to integrated marketing communication, corporate communication, fundraising, international communication, media liaison and public affairs. This course is part of an articulated program comprising the Graduate Diploma in Integrated Communication, Graduate Diploma in Communication Management, Graduate Diploma in Public Relations and the Master of Arts in Communication Management.
