Federation University Australia

Diploma of Graphic Design - CUA50715

Federation University Australia

Type of institution: University/Higher Education Institution
Level: Pre-degree
CRICOS: 00103D

This qualification reflects the role of individuals who combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. Practice at this level is underpinned by application of design theory and practice and the ability to analyse and synthesise information from a range of sources to generate design solutions.Practitioners may work in many different commercial and community contexts across both print and digital media. Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.


  • 19 units: 9 core
  • 10 elective


  • Protect and use innovative designs
  • Research visual communication history and theory
  • Work with photomedia in creative practice
  • Apply visual communication theory to photo imaging practice
  • Develop own sustainable professional practice
  • Employ colour management in a digital imaging workplace
  • Establish and maintain environmentally sustainable creative practice
  • Design interaction
  • Author interactive media
  • Present a body of own creative work
  • Optimise digital media impact
  • Create observational drawings
  • Investigate technologies for the creation of digital art
  • Manage personal work priorities and professional development
  • Create user interfaces
  • Develop and refine illustrative work
  • Develop and apply knowledge of marketing communication industry
  • Manage media assets
  • Build a dynamic website
  • Make a presentation
  • Develop and extend design skills and practice
  • Design effective user experiences
  • Refine 3-D design ideas and processes
  • Collaborate in a creative process
  • Ensure a safe workplace
  • Refine 2-D design ideas and processes
  • Protect and use intangible assets in small business
  • Originate and develop concepts
  • Interpret and respond to a design brief
  • Establish, negotiate and refine a design brief
  • Design and manipulate complex layouts
  • Generate complex imposition
  • Set up and produce basic digital print
  • Write persuasive copy
  • Produce graphic designs for 2-D and 3-D applications
  • Implement e-business solutions
  • Refine drawing and other visual representation tools
  • Maintain and apply creative arts industry knowledge
  • Create distributed multiplatform digital advertisements
  • Prepare digital images for pre-press processing
  • Prepare audio assets
  • Create and manipulate graphics
  • Provide freelance services
  • Develop professional illustrations
  • Create mass print media advertisements
  • Use and respect copyright
  • Manage colour
  • Design e-learning resources
  • Produce typographic design solutions
  • Design digital simulations
  • Digitise complex images for reproduction
  • Implement design solutions
  • Create visual design components
  • Coordinate the testing of interactive media products
  • Develop graphic design practice to meet industry needs
  • Realise a body of creative work
  • Articulate, present and debate ideas
  • Undertake project work
  • Develop and extend critical and creative thinking skills
  • Research and apply light and colour
  • Select and refine a specialised drawing technique
  • Create mass electronic media advertisements
  • Extend expertise in specialist creative fields
  • Set up and produce complex digital print
  • Set up and operate automated workflow
  • Design digital applications
  • Write complex documents
  • Build and launch a small business website

Standard entry requirements

To enter this qualification, individuals must provide evidence of their technical skills and ability to:produce multiple examples of graphic design work that respond effectively to different design challengesproduce typography that supports the overall design solutionuse graphic design industry software Skills may have been acquired through personal or work experience, or through formal study.

Study information

CampusFeesMid year intakeAttendance
SMB (Ballarat) International: $13,030 No

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