Master of Marketing
Western Sydney University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00917K
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You will learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Structure
- 80 credit points.
- 120 credit points.
- 160 credit points. depending on qualifications and pathway undertaken.
Subjects
- Business marketing
- marketing systems
- buyer behaviour
- applied marketing solutions
- integrated brand management
- strategic marketing for managers.
Standard entry requirements
See website for qualifications required for each pathway.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Western Sydney Parramatta City | International: $74,928 | No |
|
