Master of Marketing
La Trobe University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00115M
Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts. By completing La Trobe's Master of Marketing, you will: critically analyse the business environment and solve marketing problems ethically and responsibly explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.
Structure
To qualify for the award of Master of Marketing, students must complete 240 credit points consisting of: 210 core credit points 30 prescribed elective credit points
Subjects
- First Year Subjects: Academic Integrity Module
- Applied Marketing Research
- Artificial Intelligence for Business
- Cybersecurity for Business
- Digital Marketing
- Heuristics and Biases in Marketing Decisions
- International Marketing Management
- International Project Management
- Managing Innovation in Organisations
- Managing International Business
- Marketing Management
Standard entry requirements
Postgraduate: Prerequisites - Course specific requirements - 1.5-year full-time
