Type of institution: University/Higher Education Institution
Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions. Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns. The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.
Must complete a total of 240 credit points across 2 years.
- First Year Subjects: Academic Integrity Module
- Advanced Consumer Decision Making
- International Marketing Management
- Introduction to Accounting and Finance
- Marketing in the Digital Era
- Marketing Management
- Principles of Economics
- Statistics for Business and Finance
- Sustainable Management and Marketing
Standard entry requirements
Prerequisites: Successful completion of an Australian bachelor degree (or equivalent). Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience. Selection criteria: Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
The Master of Marketing is accredited by the Australian Marketing Institute (AMI).Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.
|Campus||Fees||Mid year intake||Attendance|
|Melbourne (Bundoora)||International: $79,600||Yes|
Campuses: Melbourne (Bundoora).
Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning. Fees correct Tuesday, Feb 28 2023