Type of institution: University/Higher Education Institution Level: Postgraduate CRICOS: 00124K; 02475D
This program is designed for those who already have a base of significant relevant professional experience but do not yet have a Bachelor's degree. It offers graduates a critical overview of marketing theory. It is academically rigorous and develops a strong foundation in conceptual knowledge.
Structure
96 credit points consisting of 7 core units and 1 elective unit.
Subjects
Marketing
Standard entry requirements
Relevant Bachelors/Honours degree
And/or professional experience
IELTS overall score of 6.5 and no individual band score less than 6 or equivalent.
Study pathways
Offers a pathway to postgraduate marketing studies.