University of Technology Sydney (UTS)

Master of Marketing (Extension)

University of Technology Sydney (UTS)

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00099F

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Career options include management-level positions in industry or government.


The course totals 96 credit points and consists of a combination of core subjects, specialised streams and elective subjects. The course is two years of full-time or four years of part-time study.


  • Marketing

Standard entry requirements

  • Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. Applicants with a relevant graduate certificate must have completed it with at least a credit average. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
  • Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
  • Or AE5: Pass
  • Or PTE: 58-64
  • Or CAE: 176-184.


Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

Study pathways

Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.

Further information

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, the Master of Marketing, and the Master of Marketing (Extension).

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