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Master of Marketing Management
University of Canberra
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00212K
The Master of Marketing Management is designed to equip you for managerial positions requiring a broad understanding of marketing and its essential role within your organisation. It is designed for people who are working in a marketing area and want to complement their practical knowledge with a sound theoretical base, or those contemplating a career in a marketing field. The course provides a comprehensive program for those without prior studies in Marketing or with a major in Marketing in their undergraduate studies. All graduates will have a grounding in the core areas of marketing, consumer behaviour, marketing research, international marketing, and marketing management.
Structure
48 credit points
Standard entry requirements
Applicants must have an undergraduate degree or equivalent as approved by the University.
