Bachelor of Business in Marketing
Murdoch University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00125J
Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it. In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.
Structure
Total credit points: 72
Subjects
- Marketing
Standard entry requirements
Australian year 12 or equivalent.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Perth campus | International: $92,520 | No |
|
