Type of institution: University/Higher Education Institution
The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Career options include management-level positions in industry or government.
The course totals 72 credit points and consists of a combination of core subjects, specialised streams and elective subjects. The course is one-and-a-half years of full-time or three years of part-time study.
Standard entry requirements
- Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants with a relevant graduate certificate must have completed it with at least a credit average. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
- Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
- Or AE5: Pass
- Or PTE: 58-64
- Or CAE: 176-184.
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).
Students may be granted a maximum of eight subject exemptions, of which four core subjects may be approved from prior undergraduate study.
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This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.