Certificate IV in Marketing and Communication - BSB40820

Type of institution: TAFE Institute
Level: Pre-degree
CRICOS: 00724G

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.

Subjects

• Apply communication strategies in the workplace
• Conduct e-marketing communications
• Implement customer service strategies
• Analyse consumer behaviour
• Develop public relations documents
• Write complex documents
• Develop a basic website for customer engagement
• Report on financial activity
• Develop personal work priorities
• Articulate, present and debate ideas
• Create and optimise digital media
• Assess marketing opportunities
• Develop a social media strategy
• Apply critical thinking to work practices
• Design and test direct marketing activities
• Promote products and services
• Research international markets
• Prepare digital content
• Manage meetings
• Analyse big data
• Record stakeholder interactions
• Develop and apply knowledge of communications industry
• Collaborate in creative processes
• Apply business risk management processes
• Build and maintain business relationships
• Implement and monitor advertising production
• Apply marketing communication across a convergent industry
• Undertake marketing activities
• Create electronic presentations
• Market new business ventures
• Make presentations

Study information

Graduate Certificate in Business (DCBZ)

University of South Australia (UniSA)

Master of Business Administration

Avondale University

Master of Management - Human Resource Management (DMMX)

University of South Australia (UniSA)

Bachelor of Laws / Bachelor of Commerce

The University of Notre Dame Australia

Master of Finance - Financial Planning (DMFP)

University of South Australia (UniSA)

Graduate Diploma of Strategic Supply Chain Management

University of Technology Sydney (UTS)