Graduate Diploma in Marketing
University of Technology Sydney (UTS)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00099F
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management.Leveraging the research expertise of our Marketing faculty, the program provides you with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.Youll develop the ability to identify and analyse marketing management problems and skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.
Designed for
Students who wish to enter management-level positions in industry or government
Structure
The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points). The course can be completed in two years of part-time study.
Subjects
- 24734: Marketing Management: 24710: Customer Experience and Behaviour: 24761: Data-Driven Insights: 24736: Marketing Communications: 24762: Marketing for Social Good: 24752: Brand Management: 24730: Marketing Strategy and Leadership
Standard entry requirements
To be eligible for admission to this course, applicants must meet the following criteria. Applicants must have the following: Completed Australian bachelors degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included) Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing. Eligibility for admission does not guarantee offer of a place. English language requirements IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169
Recognition
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to Chartered Institute of Marketing (CIM).
Study pathways
Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.
Further information
This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.
