Master of Marketing and Master of Media and Communications
Macquarie University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00002J
Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you will need to advance your career in the rapidly changing world of marketing. Whether you are an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to expertly respond to the challenges associated with the changing mediascape in ethical and socially engaged ways. It focuses on digital production, distribution, and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you will accelerate your career in fast moving contemporary media and communications environments across the world.
Structure
Total Credit Points 160
Subjects
- MKTG8005 Applied Marketing Research
- MKTG8015 Advanced Consumer Behaviour
- MKTG8020 Marketing Theory and Practice
- MKTG8080 Strategic Marketing Management
- MMCC8033 Storytelling Techniques
- MMCC8037 Digital Media Strategies
- MMCC8026 Data Journalism
- MMCC8011 Contemporary Issues in Global Media
- MMCC8046 Social Media
- MMCC8016 Media-Communications Strategies and Campaigns
- MMCC8080 Media Project
Standard entry requirements
- Master of Marketing
- AQF level 7 bachelor qualification in a related field or recognised equivalent, or
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Wallumattagal Campus Macquarie Park | International: $81,200 | No |
|
