Master of Sports Management

Bond University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00017B

The Master of Sports Management explores the professional challenges and opportunities for managers in the international sports industry. This program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. It explores the many aspects of sports management from a grassroots level through to elite professional sports organisations and events. Students will focus on managing high-performance sport, business strategies, strategic sports marketing including social media, event and facilities management, finance, law, governance and organisational leadership. The program will give students access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.

Designed for

Industry professionals wanting to enhance their existing career in the sports business, governance and marketing industries, and those who wish to enter this field


12 subjects. Students will have the opportunity to gain practical industry experience and to network through an optional internship component. Alternatively, they may undertake an Evidence-Based Research Project related to their field of interest or work.


  • Sports management

Standard entry requirements

Completion of a Bachelor degree in a discipline related to the diverse areas of sport management including management, business, marketing, finance, accounting, law, public relations, exercise and sports science

Study pathways

Subject credits may be awarded for previous studies.

Study information

Campus Fees Mid year intake Attendance
Gold Coast International: $57,474 Yes No information available

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