Certificate IV in Marketing and Communication - BSB42415

Barkly International College

Type of institution: Registered Training Organisation
Level: Pre-degree
CRICOS: 03136D

This qualification is part of the Business Services Training Package. It is suitable for individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.


  • 12 units: 5 core
  • 7 electives


  • Apply digital solutions to work processes
  • Test direct marketing activities
  • Report on financial activity
  • Edit texts
  • Apply media analysis and processing tools
  • Optimise digital media impact
  • Develop and apply knowledge of marketing communication industry
  • Create digital media user experiences
  • Promote products and services
  • Buy and monitor media
  • Schedule advertisements
  • Design direct response offers
  • Make a presentation
  • Analyse direct marketing databases
  • Implement workplace information system
  • Develop public relations documents
  • Develop product knowledge
  • Monitor advertising production
  • Write extended stories
  • Perform media calculations
  • Review advertising media options
  • Profile the market
  • Develop public relations campaigns
  • Protect and use brands and business identity
  • Lead effective workplace relationships
  • Articulate, present and debate ideas
  • Analyse and present research information
  • Analyse consumer behaviour
  • Conduct pre-campaign testing
  • Apply marketing communication across a convergent industry
  • Conduct market research
  • Coordinate implementation of customer service strategies
  • Write complex documents

Study information

Campus Fees Mid year intake Attendance
North Melbourne International: $7,500 No
  • Full-time : 0.5 years

Related courses

Browse more courses
Is the information on this page correct? Request update
Sign up to our newsletter for the latest scholarships and education news
You must agree before submitting.

Subscribe to our newsletter

Join the conversation