Bachelor of Communication (Strategic Communication)
University of Technology Sydney (UTS)
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00099F
This professionally accredited course opens the door to careers in creative advertising and strategic public relations for corporate, government, not- for-profit organisations and communities. The degree is taught by practitioners and leading researchers in the field, who will help you build the skills needed to enter a dynamic and diverse global communication industry.
Structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete 48 credit points of electives. Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
Subjects
- Advertising
- Citizenship
- Communication
- Digital literacies
- Public relations
Standard entry requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level. Eligibility for admission does not guarantee offer of a place. English language requirements IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169
Further information
Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.
