Type of institution: University/Higher Education Institution
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
72 credit points
- Subjects include: Professional Orientation (Communication and Media)
- Professional Practice: Work Integrated Learning
- The Art and Power of Communication
- Digital Media Fundamentals
- Producing Credible Communication
- Engaging Audiences
- Visual Representation Techniques
- Advocacy and Influence: Shaping Public Opinion
- Managing Brands
- Corporate and Public Communication Foundations
- Digital Engagement and Analytics
- Strategic Communication Research and Planning
- Organisational Communication
- Strategic Project Management. Students may also choose from a wide range of elective breadth majors.
Standard entry requirements
- Admission to this course is based on an entrance rank. A rank can be achieved by the following means: Year 12 ATAR
- Other Australian Qualification
- Work experience
- Overseas qualification.
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