Master of Management (Marketing)

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00116K

This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.

Structure

• The 200 Point Master of Management (Marketing) consists of 16 subjects comprising:
• 4 foundation subjects (completed in the first semester of study)
• 4 discipline core subjects
• 2 core subjects
• 4 general electives
• 2 capstone subjects (completed in the final year of study)

Subjects

• Business Analysis and Decision Making
• Managing for Value Creation
• Management Competencies
• Fundamentals in Accounting
• Managerial Economics
• Fundamentals of Finance
• Managerial Decision Analytics
• Marketing Management
• Consumers and Consumption
• Marketing Research
• B2B Marketing
• Marketing, Society and Sustainability
• Marketing Strategy
• Business Practicum
• Global Business Practicum
• Business and Economics Internship
• Creating Innovative Professionals
• Marketing Metrics

Standard entry requirements

Have completed an undergraduate degree (or equivalent) in any discipline.

Study information

Fee comments

Campuses: Parkville.

Part time is only available for domestic students.

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