Type of institution: University/Higher Education Institution
This one-year, accredited degree lets you explore the role of marketing across a range of industries and sectors. Learn the key components of marketing management planning, including situational analysis and strategy formulation. You'll develop vital business skills, from financial management and planning to successfully leading marketing teams. What's more, you'll enhance your understanding of human behaviour and the customer experience. Examine the psychological, sociological and anthropological drivers behind how people decide what they buy, want or need. Gain advanced knowledge of digital marketing, while building a strong understanding of industry best practice. Learn how to leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.
Must complete a total of 120 credit points across 1 year.
- First Year Subjects: Academic Integrity Module
- Advanced Consumer Decision Making
- International Marketing Management
- Introduction to Accounting and Finance
- Marketing in the Digital Era
- Marketing Management
- Principles of Economics
- Statistics for Business and Finance
- Sustainable Management and Marketing
Standard entry requirements
Successful completion of an Australian bachelor degree (or equivalent).
The Graduate Diploma in Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.
|Campus||Fees||Mid year intake||Attendance|
|Melbourne (Bundoora)||International: $39,800||Yes|
Campuses: Melbourne (Bundoora).
Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning. Fees correct Tuesday, Feb 28 2023