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Graduate Diploma in Marketing
La Trobe University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00115M
Boost your business potential. Marketing is a key component of any successful business. It is essential for not only selling products or services, but also understanding and connecting with customers. As technology evolves, businesses need leaders who have up-to-the-minute marketing expertise to steer them into the future. Whether you're looking to enhance your marketing expertise or expand your business skillset, La Trobe's Graduate Diploma in Marketing puts you at the forefront of marketing in the digital era. This one-year, accredited degree lets you explore the role of marketing across a range of industries and sectors. Learn the key components of marketing management planning, including situational analysis and strategy formulation. You'll develop vital business skills, from financial management and planning to successfully leading marketing teams.
Structure
Must complete a total of 120 credit points across 1 year.
Subjects
- First Year Subjects: Academic Integrity Module
- Advanced Consumer Decision Making
- International Marketing Management
- Introduction to Accounting and Finance
- Marketing in the Digital Era
- Marketing Management
- Principles of Economics
- Statistics for Business and Finance
- Sustainable Management and Marketing
Standard entry requirements
Successful completion of an Australian bachelor degree (or equivalent).
Recognition
The Graduate Diploma in Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.
