Master of Marketing/Master of International Tourism and Hospitality Management
Griffith University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and 'experience' industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career. The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and 'experience' industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.
Structure
Credit points 160
Subjects
- International Marketing - 7026MKT
- Advanced Consumer Behaviour - 7210MKT
- Tourism and Hospitality Operations Management - 7201THS
- Sustainable and Regenerative Tourism - 7209THS
- Brand Strategy and Management - 7205MKT
- Strategic Marketing - 7032MKT
- Competitiveness, Strategy and Risk Management - 7204THS
- Corporate Communications - 7001MKT
- The Hospitality Experience - 7202THS
- Marketing Analytics - 7033MKT
- Managing the Tourism and Hospitality Workforce - 7205THS
- Manage Tourism and Hospitality Information - 7218THS
- Marketing Futures - 7034MKT
- Tourism Product Design, Innovation and Digitization - 7234THS
- Digital Marketing and AI - 7040MKT
- Tourism and Hospitality Revenue Management - 7252THS
Standard entry requirements
To be eligible for admission to the Master of Marketing/Master of International Tourism and Hospitality Management, you must have: A recognised Bachelor degree (or higher) in a related discipline with a minimum grade point average of 4.0 using a 7.0 scale.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Gold Coast | International: $74,000 | No |
|
| Online | International: $74,000 | No |
|
