Master of Marketing/Master of International Business
Griffith University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.
Subjects
- Advanced Consumer Behaviour
- Brand Strategy and Management
- Engaging with International Business
- Evaluating Marketing Performance
- Global Business Strategy
- Integrated Marketing Communication
- International Business Dynamics
- Knowledge Management for Product Innovation
- Listed electives and/or Free-choice electives
- Market Research
- Politics of the Global Economy
- Strategic Marketing
- The Culturally Competent Workforce
- The Digital Economy
- Trade, Strategy and Risk in Asia
Standard entry requirements
Related Bachelor degree or higher
Recognition
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website: Credit transfer Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. View credit precedents for this program
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Nathan Campus | International: $69,000 | No |
|
| Online | International: $69,000 | No |
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