Master of Marketing and Innovation Management
Edith Cowan University (ECU)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00279B
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Structure
Total Credit Points 240
Subjects
- FBL5010 Managing People and Organisations
- FBL5020 Marketing Leadership
- FBL5030 Fundamentals of Value Creation in Business
- MKT5325 Applied Digital Marketing
- DES5102 Design Thinking
- MKT6304 New Product Development
- MKT6308 Current Issues in Marketing
- MBA6090 Entrepreneurship, Innovation and Creativity
- MKT6310 Marketing Research
Standard entry requirements
- Bachelor degree or
- Equivalent prior learning including at least five years relevant professional experience.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| ECU City | International: $79,300 | No |
|
| Joondalup | International: $76,700 | No |
|
| Online | International: $76,700 | No |
|
