Bachelor of Communication

Edith Cowan University (ECU)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00279B

New course for 2025. This course will prepare you for an ever-changing communication sector. In a crowded media landscape, your challenge is to help organizations build credibility, trust, and awareness of their brand with their target audiences.Youll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs, and community relations/engagement. Youll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. Youll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity, and digital communication. In your final capstone unit, youll engage in a comprehensive, hands-on creative agency experience producing portfolios of industry standard work for real clients.

Structure

Total Credit Points 360

Subjects

  • CMM1600 Foundations of Advertising
  • CMM1605 Communication Campaigns
  • Core Unit Choose 1 unit from list of 5 core options
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • CMM1610 Understanding Audiences
  • CMM1615 Media Content Strategy
  • JBM1615 Media Law and Ethics
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • CMM2600 Digital Content Creation
  • CMM2605 Principles of Inclusive Communication
  • JBM2600 Storytelling and Social Media Influence
  • Core Unit Choose 1 unit from list of 5 core options
  • CMM2610 Strategic Branding
  • CMM2615 Strategic Social Media
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • CMM3605 Global Communication
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option
  • CMM3600 Corporate Communication
  • CMM3650 Communication Agency
  • Elective Unit Unit from elective sequence, recommended electives or alternative elective option

Standard entry requirements

  • AQF Cert IV
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
  • Undergraduate Certificate
  • Special Tertiary Admissions Test
  • University Preparation Course
  • Indigenous University Orientation Course
  • Aboriginal University Readiness Assessment or
  • Experience Based Entry Scheme.

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