Bachelor of Communication
Edith Cowan University (ECU)
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00279B
This course will prepare you for an ever-changing communication sector. In a crowded media landscape, your challenge is to help organizations build credibility, trust, and awareness of their brand with their target audiences. Youll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs, and community relations/engagement. Youll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. Youll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity, and digital communication. In your final capstone unit, youll engage in a comprehensive, hands-on creative agency experience producing portfolios of industry standard work for real clients.
Structure
Total Credit Points 360
Subjects
- Foundations of Advertising
- Communication Campaigns
- Understanding Audiences
- Media Content Strategy
- Media Law and Ethics
- Digital Content Creation
- Principles of Inclusive Communication
- Storytelling and Social Media Influence
- Strategic Branding
- Strategic Social Media
- Global Communication
- Corporate Communication
- Communication Agency
Standard entry requirements
- AQF Cert IV
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent)
- Undergraduate Certificate
- Special Tertiary Admissions Test
- University Preparation Course
- Indigenous University Orientation Course
- Aboriginal University Readiness Assessment or
- Experience Based Entry Scheme.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| ECU City | International: $113,100 | No |
|
| Online | International: $113,100 | No |
|
| Sri Lanka | International: $113,100 | No |
|
