Bachelor of Digital Marketing and Advertising
Deakin University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00113B
Unlock your creative, strategic and digital potential with Deakins Bachelor of Digital Marketing and Advertising the only degree of its kind offered by an Australian university. Feel empowered to explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide. You will study consumer psychology and business analytics while building your advertising craft - from copywriting and art direction to social media content and brand communication. You will turn audience insights into creative brand stories that capture attention and influence behaviour. Using industry tools, emerging technologies and how to ethically engage with AI tools that drive today’s digital economy, you will think strategically, create compelling content and deliver it across digital platforms. Be prepared for careers across digital marketing, marketing and advertising, strengthened by data driven marketing knowledge, creative advertising skills and future focused capabilities in AI and digital innovation.
Standard entry requirements
- If you are currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
- Year 12 prerequisite subjects
- Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL
- ATAR
- Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent
- If you have undertaken higher education studies after secondary schooling, you will need to meet all the following criteria to be considered for admission to this degree:
- Successful completion of at least two bachelor level or above units (AQF Level 7 or equivalent)
- If you have undertaken any Vocational Education and Training (VET) study after secondary school, you will need to meet at least one of following criteria to be considered for admission to this degree:
- Completion of a certificate IV or higher in a related discipline
- Completion of a diploma or higher in any discipline
- At least 50% completion of a diploma or higher in a related discipline
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Cloud(online) | International: $39,800 | No |
|
| Melbourne Burwood | International: $39,800 | No |
|
