Master of Marketing
Victoria University (VU)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00124K; 02475D
Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.By the time you graduate with a marketing masters degree, you will have advanced skills in:marketing planning and strategymarketing analyticsmarketing communicationconsumer behaviourinternational marketing managementbrand managementnot-for-profit marketingsocial media and digital marketing.
Structure
- To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:48 credit points business core units108 credit points professional core units12 credit points BMO5501 Business Ethics and Sustainability
- and,12 credit points BMO7006 Applied Business Project (Capstone)
- and,12 credit points of elective units. Please check any pre-requisite requirements prior to enrolling.
Subjects
- Marketing
Standard entry requirements
To be considered for postgraduate study, you will need to have specific academic qualifications, as outlined below. We also consider non-academic research and work experience for our research candidates.Admission criteriaCompletion of an Australian Bachelor degree (or equivalent) in any discipline OR Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline PLUS IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing and Speaking)
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| City Campus | International: $72,800 | No |
|
