Type of institution: University/Higher Education Institution
The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management. The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas. Career options include management-level positions in industry or government.
Students who wish to enter management-level positions in industry or government
The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points). The course can be completed in two years of part-time study.
Standard entry requirements
- Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience or satisfactory completion of a relevant graduate certificate from UTS or other recognised higher education institution. The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
- Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
- Or AE5: Pass
- Or PTE: 58-64
- Or CAE: 176-184.
Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to Chartered Institute of Marketing (CIM).
Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.
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This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.