University of Technology Sydney (UTS)

Bachelor of Design in Visual Communication / Bachelor of Creative Intelligence and Innovation

University of Technology Sydney (UTS)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00099F

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity. Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world. The course aims to foster a creative and exploratory attitude toward the design process, where research and practice are consolidated in design outcomes. Teaching is centred around design studios that integrate practice-orientated learning through tasks that parallel the processes that professionals undertake in industry. Solutions are driven by the rigorous and critical exploration of methods, materiality and technology. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios, develop both flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement. The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relationship to historic and contemporary contexts.


Students must complete 240 credit points, comprising 144 credit points in visual communication and 96 credit points in creative intelligence and innovation. The creative intelligence and innovation subjects are undertaken in accelerated form within July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program. Within the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development, or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.


  • Visual communication

Standard entry requirements

  • Australian Year 12 qualification, AQF Diploma, or equivalent qualification at the required level. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
  • Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
  • Or AE5: Pass
  • Or PTE: 58-64
  • Or CAE: 176-184. Eligibility for admission does not guarantee offer of a place. International students: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.


Graduates are eligible for membership of the Design Institute of Australia (DIA) and the Australian Graphic Design Association (AGDA).

Study information

CampusFeesMid year intakeAttendance
City International: $214,080 No
  • Full-time : 4 years

Further information

Career options include design roles in graphic design, publishing, advertising, animation, film, television, exhibitions, government agencies and not-for-profit and corporate sectors. By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

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