Bachelor of Communication (Strategic Communication) / Bachelor of Creative Intelligence and Innovation
University of Technology Sydney (UTS)
Type of institution: University/Higher Education Institution
The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising. Taking a trans-disciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world. This course has a focus on professional communication careers including public relations and advertising. Students explore the communication contexts for these practices - cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management. Assignments provide material for a portfolio after graduation. By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.
Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete 48 credit points of electives. Students undertake a professional placement in an organisation involved in public communication. Within the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development, or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.
- Creative intelligence and innovation
- Digital literacies
- Public relations
Standard entry requirements
- Australian Year 12 qualification, AQF Diploma, or equivalent Australian or overseas qualification at the required level. Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Public Communication). The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
- Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
- Or AE5: Pass
- Or PTE: 58-64
- Or CAE: 176-184. International students: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
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Career options include advertising account executives, advertising copywriters, communication strategists, community relations managers, marketing communication specialists, media liaison officers, media researchers, political media advisers, public relations consultants, publicity officers and special events coordinators. By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.