Bachelor of Communication (Digital and Social Media) / Bachelor of Creative Intelligence and Innovation
University of Technology Sydney (UTS)
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00099F
The Bachelor of Communication (Digital and Social Media) Bachelor of Creative Intelligence and Innovation is designed for aspiring professionals eager to master digital and social media communication with a transdisciplinary approach. What sets this course apart is its focus on the practical application of social media as a communication tool and its integration of UX/UI design, social media management, and data visualisation. You will gain a comprehensive understanding of digital medias role in society and develop strategies for user engagement, app prototyping, and effective online communication.Become a skilled practitioner in the dynamic field of digital media, equipped with technological literacy, cultural awareness, and innovative problem-solving abilities.
Structure
Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete a further 48 credit points of electives.
Subjects
- Communication
- Digital and social media
- Intelligence and innovation
Standard entry requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level. Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Digital and Social Media). Eligibility for admission does not guarantee offer of a place. English language requirements IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169
Further information
Career options include digital and social media coordinator, communications officer, digital channels strategist, social media manager. By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.
