Type of institution: University/Higher Education Institution
This program has a central focus in professional public relations with two strands: corporate communication or political communication. The corporate communication strand focuses on public relations management including investor relations and financial relations, while the political communication strand focuses on political campaigning in theory and practice. There is a media focus from the perspective of public relations rather than from journalism.
Students with public relations ambitions
Credit points 96
- Strategic public relations
Standard entry requirements
A bachelor's degree with a minimum credit (65%) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.
Graduates will be in a strong position to market themselves as senior corporate executives and senior political communicators in a variety of sectors including international corporations, global not-for-profit organisations, and transnational public relations agencies.
Exit points: Graduate Certificate in Strategic Public Relations; Graduate Diploma in Strategic Public Relations.
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