Bachelor of Business (Marketing)

Torrens University Australia

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 03389E

A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability. This degree builds a strong understanding of business principles while you learn marketing theories, practice and the role that marketing plays in the success of contemporary organisations. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information. This course also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge.


This course comprises of 24 subjects, which includes 16 core subjects, including 300 hours of industry placement, and 8 elective subjects. Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

Standard entry requirements

Year 12 (Australian secondary school certificate) or equivalent OR successful completion of a Vocational qualification (AQF Level 4 or above), OR Successful completion of a Higher Education qualification, OR Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

Study information

CampusFeesMid year intakeAttendance
Adelaide Campus International: $80,280 Yes
  • Full-time : 3 years
  • Part-time : 6 years
Brisbane - Bowen Terrace Campus International: $80,280 Yes
  • Full-time : 3 years
  • Part-time : 6 years
Melbourne Campus International: $80,280 Yes
  • Full-time : 3 years
  • Part-time : 6 years
Online International: $80,280 Yes
  • Online/Off-campus : 3 years
Sydney - Surry Hills Campus International: $80,280 Yes
  • Full-time : 3 years
  • Part-time : 6 years

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