Type of institution: University/Higher Education Institution
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.
- Must complete a minimum of 800 Units of Credit chosen from the courses listed in the program requirements for the single degrees: Bachelor of Marketing and Public Relations and 3505 Bachelor of Marketing and Public Relations / Bachelor of Behavioural Science Page 5 of 5 Effective Date: 1 January 2023 Bachelor of Behavioural Science
- comprising: • 50 Units of Credit from two (2) Core Curriculum Courses
- For the Bachelor of Marketing and Public Relations: • 200 Units of Credit from eight (8) Compulsory Business Courses
- • 225 Units of Credit from nine (9) Compulsory Marketing and Public Relations Courses
- • 25 Units of Credit from one (1) Required course as detailed in Appendix A, Bachelor of Marketing and Public Relations For the Bachelor of Behavioural Science: • 275 Units of Credit comprised of eleven (11) required courses for Bachelor of Behavioural Science, as listed in the program requirements for the Bachelor of Behavioural Science
- • 25 Units of Credit from the BESC3940 Behavioural Science Internship.
- Behavioural Science
- Public Relations
Standard entry requirements
- Applicants with recent Secondary Education: Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD) OR Minimum International Baccalaureate (IB) score of 24 OR Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature, or ATAR English as an Additional Language or Dialect (EALD). Applicants with Higher Education Study: Other university studies completed at undergraduate level or higher, a minimum of 4 successfully completed subjects
- OR Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University
- Applicants with Vocational Education and Training (VET) study: Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants may consider a Notre Dame Australia enabling program as an entry pathway.