Bachelor of Communication (Professional Communication)
RMIT University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00122A
The Bachelor of Communication (Professional Communication) is designed to equip you with the principles of effective communication that apply across the media and communications industries and that make you competitive for a rapidly changing workforce. Todays media professionals must be all-rounders, carrying out tasks across a range of digital and traditional media platforms. This degree equips you with the interdisciplinary skills and knowledge that you need to become this all-rounder. In the first part of the degree, youll work and learn with students from other media and communication disciplines. Youll then be given the opportunity to specialise in a discipline of interest: journalism, media production, advertising or public relations.
Structure
Total Credit Points: 288
Subjects
- MKTG1208 Introduction to Advertising
- COMM2906 Introduction to Digital Communication
- COMM2929 Introduction to Public Relations
- COMM2907 Locating knowledges
- COMM2908 Message and Media Strategy
- GRAP3027 Creativity for Advertising
- GRAP3028 Art Direction for Advertising
- GRAP3029 Storytelling for Advertising
- COMM2910 Creative Advertising Futures
- COMM2909 People and Persuasion
- COMM2333 Client Management
- COMM2112 Persuasive Communication
- COMM2911 Advertising Professional Practice
- COMM2912 Advertising Capstone Project
- COMM2913 Precision Writing for Digital Engagement
- COMM2872 Social Media Communication
- COMM2914 Managing Digital Challenges
- COMM2916 Digital Audiences and Analytics
- COMM2915 Content Creation for Digital Engagement
- COMM2917 Communication Platforms and Industries
- COMM2333 Client Management
- COMM2112 Persuasive Communication
- COMM2918 Digital Communication Professional Practice
- COMM2919 Digital Communication Capstone Project
- COMM2920 Advocacy and Voice in Public Relations
- COMM2937 Public Relations Strategy and Planning
- COMM2921 Contemporary Media Relations
- COMM2922 Organisational Communication
- COMM2688 Issues, Risk and Crisis Communication
- MKTG1510 Applied Public Relations Research
- COMM2333 Client Management
- COMM2112 Persuasive Communication
- COMM2923 Public Relations Professional Practice
- COMM2924 Public Relations Capstone Project
- MKTG1208 Introduction to Advertising
- COMM2908 Message and Media Strategy
- GRAP3027 Creativity for Advertising
- GRAP3029 Storytelling for Advertising
- GRAP3028 Art Direction for Advertising
- COMM2909 People and Persuasion
- COMM2633 Pop Culture in Everyday Life
- COMM1073 TV and Screen Cultures
- COMM1081 Music in Popular Culture
- COMM2874 Speculative Futures
- COMM2631 Popular Culture Now
- COMM2878 Contemporary Asian Modernities
- COMM2871 Asian Media and Communication
- COMM2873 Asian Mobilities: Practices, Experiences and Impacts
- COMM2345 Exploring Asian Popular Culture
- COMM2253 Sex, Politics & Social Change in Asia
- COMM1031 Introduction to Cinema Studies
- COMM2880 Film Criticism: From Early Cinema to the Digital Age
- COMM2876 Cinema and Nation
- COMM2875 Beyond the Frame: Technologies, Industries and Audiences
- COMM1036 Uses of Film Theory
- COMM2402 Rhetorics & Politics of the Contemporary World
- COMM2409 Politics and Communication
- COMM2408 Changing Economies and Communication
- COMM2636 Screening Politics and Technologies
- COMM2407 Work, Politics and Technology
- COMM2906 Introduction to Digital Communication
- COMM2913 Precision Writing for Digital Engagement
- COMM2872 Social Media Communication
- COMM2916 Digital Audiences and Analytics
- COMM2917 Communication Platforms and Industries
- COMM2914 Managing Digital Challenges
- COMM2925 Introduction to Gender
- HUSO2092 Gender, Development and Globalisation
- HUSO2388 Global Feminisms
- COMM2926 Rethinking Masculinities
- COMM2879 Feminist and Queer Perspectives
- COMM2927 Gender, Communication and Social Change
- COMM3011 Journalism Essentials
- COMM2836 Journalism Law and Ethics
- COMM2803 Fact Checking and Verification
- COMM2835 Journalism Reporting and Writing
- COMM2870 Podcasting
- COMM2640 Photojournalism
- LANG1375 Literature and Decolonisation
- COMM2635 Reading Space and Place
- LANG1374 Literary Environments
- COMM2638 Narrating the Self
- COMM2630 Literatures Ethics
- COMM2674 Making Media
- COMM2625 Media 2
- COMM2626 Media 3
- COMM2220 Live Media
- COMM2870 Podcasting
- COMM2929 Introduction to Public Relations
- COMM2920 Advocacy and Voice in Public Relations
- COMM2937 Public Relations Strategy and Planning
- COMM2921 Contemporary Media Relations
- COMM2922 Organisational Communication
- COMM2688 Issues, Risk and Crisis Communication
- INTE2584 Introduction to Cybersecurity Governance
- LAW2604 Legal Considerations of Artificial Intelligence, Big Data and Blockchain
- ISYS3443 Introduction to Enterprise Artificial Intelligence
- ISYS3408 Blockchain for Business
- BUSM1311 The Foundations of Entrepreneurship
- BUSM4052 Applied Entrepreneurship
- BUSM1321 Driving Innovation in Organisations
- BUSM4054 Entrepreneurship and Global Challenges
- LAW2556 Civil and Criminal Issues in the Digital World
- LAW2537 Intellectual Property Law
- LAW2604 Legal Considerations of Artificial Intelligence, Big Data and Blockchain
- LAW2472 Introduction to Employment Law
- MKTG1025 Marketing Principles
- MKTG1050 Buyer Behaviour
- MKTG1041 Marketing Communication
- MKTG1045 Market Research
- VART3590 Photography 101
- VART3596 Photographic Lighting
- COSC2372 Imaging Technologies 1
- VART1704 Alternative Photographic Processes
- VART3511 Art and Photography
- VART3594 Photography - Illusion & Reality
- VART1710 Location Imaging
- COMM2928 Communication Horizons: Study Tour
- SOCU2276 Wicked problems: innovative solutions
- COMM2639 Media and Communication Internship
Standard entry requirements
You must have successfully completed an Australian Year 12 (or equivalent qualification).
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Melbourne City | International: $115,200 | No |
|
Further information
The type of careers this qualification leads to may include journalist, media producer, media liaison, media researcher, TV and radio producer, content developer, account manager, creative service, professional communicator, corporate and government communicator.
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