Federation University Australia

Advanced Diploma of Graphic Design - CUA60315

Federation University Australia

Type of institution: University/Higher Education Institution
Level: Pre-degree
CRICOS: 00103D

This qualification reflects the role of individuals who have highly specialised technical, creative and conceptual skills in visual communication to conceive, negotiate and realise design solutions.Practice at this level is underpinned by the application of visual communication and design theory and history and the ability to critically analyse and synthesise information from a range of sources. Advanced communication, organisational and project management skills are also required.Practitioners may work in many different commercial and community contexts across both print and digital media. Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.


  • 15 units: 7 core
  • 8 elective


  • Research and apply design theory
  • Develop website information architecture
  • Investigate and design e-business solutions
  • Work with photomedia in creative practice
  • Manage intellectual property to protect and grow business
  • Write scripts
  • Apply visual communication theory to photo imaging practice
  • Develop and execute advertising concepts
  • Employ colour management in a digital imaging workplace
  • Establish and maintain environmentally sustainable creative practice
  • Design interaction
  • Author interactive media
  • Optimise digital media impact
  • Create observational drawings
  • Investigate technologies for the creation of digital art
  • Collaborate in professional creative projects
  • Manage design realisation
  • Manage personal work priorities and professional development
  • Research and apply concepts and theories of creativity
  • Create user interfaces
  • Establish systems that support innovation
  • Lead and manage organisational change
  • Research global design trends
  • Build a dynamic website
  • Extend cultural research expertise
  • Design effective user experiences
  • Refine 3-D design ideas and processes
  • Refine 2-D design ideas and processes
  • Originate and develop concepts
  • Establish, negotiate and refine a design brief
  • Research and apply emerging web technology trends
  • Refine illustration techniques
  • Write persuasive copy
  • Implement e-business solutions
  • Refine drawing and other visual representation tools
  • Create distributed multiplatform digital advertisements
  • Publicly present a body of own creative work
  • Extend professional expertise with drawing and other visual representation tools
  • Develop complex cascading style sheets
  • Develop professional illustrations
  • Create mass print media advertisements
  • Use and respect copyright
  • Extend typographic design expertise
  • Design e-learning resources
  • Design digital simulations
  • Implement design solutions
  • Establish and maintain safe creative practice
  • Develop graphic designs for packaging
  • Coordinate the testing of interactive media products
  • Develop graphic designs for branding and identity
  • Engage in the business of graphic design
  • Undertake project work
  • Refine digital art techniques
  • Develop complex web page layouts
  • Research and apply light and colour
  • Select and refine a specialised drawing technique
  • Extend expertise in a specialised art form to professional level
  • Create mass electronic media advertisements
  • Design innovative products
  • Explore the descriptive and emotive nature of photo lighting
  • Plan and produce visual art photo images
  • Build and sustain an innovative work environment
  • Design digital applications
  • Originate graphic designs for complex briefs
  • Write complex documents
  • Develop graphic designs for the built environment
  • Build and launch a small business website

Standard entry requirements

To enter this qualification, individuals must provide evidence of their ability to:apply visual communication history and theory to own professional practiceproduce professional typographyproduce graphic designs for two-dimensional and three-dimensional applications create and manipulate graphics and design complex publication layouts Skills and knowledge may have been acquired through graphic design work experience or through formal study.

Study information

CampusFeesMid year intakeAttendance
SMB (Ballarat) International: $11,180 No

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