Bachelor of Marketing (Psychology)
Deakin University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00113B
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from the complementary disciplines of marketing and psychology to unlock creative marketing solutions and graduate with a unique skill set that is in demand across all industries. You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies. Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you are applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Structure
To complete the Bachelor of Marketing (Psychology), you must pass 24 credit points.
Subjects
- Marketing (Psychology)
Standard entry requirements
- If you are currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:
- Year 12 prerequisite subjects
- Units 3 and 4: a study score of at least 30 in English EAL (English as an Additional Language) or at least 25 in English other than EAL
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Cloud(online) | International: $124,800 | No |
|
| Melbourne Burwood | International: $124,800 | No |
|
