Master of Marketing
Adelaide University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 04249J
Our Master of Marketing is a two-year degree that will advance your marketing skills, preparing you to make strategic decisions and progress into leadership roles. Be trained to develop effective marketing strategies for diverse audiences. Learn how to identify trends, analyse consumer behaviour, understand analytical data and communicate with impact. Develop the attitude of a global trailblazer with courses in leadership and entrepreneurship. Hone your skills with a marketing research project in your final year. Depending on your level of experience, this degree could unlock senior marketing positions or an entirely new career. The principles you'll learn in your master's degree will be applicable to a variety of roles. Use your expert communication and analytical skills to contribute positively to any businesses and help drive growth.
Structure
96 units
Subjects
- Accounting Principles for Decision Makers ACCT5007
- Entrepreneurial Thinking BUSI5014
- People, Leadership and Organisational Performance HRES5002
- Marketing MARK5000
- Advanced Digital Marketing MARK5003
- Advertising: Theory and Practice MARK5004
- Consumer Behaviour and Insights MARK5005
- Advanced Marketing Analytics MARK5006
- Strategic Brand Management MARK6001
- Global Marketing MARK6002
- Marketing Strategy and Planning MARK6003
- Services Marketing MARK6004
- Marketing for Society MARK6006
Standard entry requirements
- To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
- .
- A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution.
- OR.
- A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide City Campus | International: $101,000 | No |
|
