Bachelor of Journalism majoring in Strategic Communication
Adelaide University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 04249J
The Bachelor of Journalism majoring in Strategic Communication gives you the essential skills to excel in a variety of media and communication roles. You will learn how to create powerful messages that resonate across digital, print and broadcast platforms. This degree combines foundational and advanced knowledge in journalism with a focus on strategic approaches to communicating key messages. Build expertise in storytelling, branding and audience engagement. Gain an understanding of ethical and legal considerations so you're prepared to navigate complex media scenarios. Through practical experience and industry-aligned projects, You will apply your skills in real-world settings. By graduation, you'll be ready to shape public perception, drive awareness and communicate effectively in roles such as a corporate affairs strategist, communications manager, journalist or public relations specialist.
Structure
144 units
Subjects
- An Ethically Rich Life COREX001
- Fact or Fiction: Data for Everyone COREX002
- Igniting Change: Ideas to Action COREX003
- Proppa Ways, Future Practice COREX004
- Responsible AI: Bridging Ethics, Education and Industry COREX005
- Ways of Being, Ways of Seeing COREX006
- Journalism Foundations JOUR1000
- News Writing JOUR1004
- Introduction to Broadcast JOUR1005
- Multimedia Journalism JOUR1006
- Audio Journalism JOUR1007
- Journalism Theory and Practice JOUR2000
- Feature Writing JOUR2001
- Television and Video Journalism JOUR2002
- Constructive Journalism JOUR3000
- Journalism Production JOUR3001
- Investigative Journalism JOUR3002
- Media Law, Policy and Ethics MDIA2022
- Image, Brand and Narrative MDIA1019
- Introduction to Strategic Communication MDIA1026
- Writing for Strategic Communication MDIA2000
- Digital and Social Media Management MDIA2005
- Media, Politics and Activism MDIA2008
- Media Relations MDIA2009
- Advanced Strategic Communication Theory and Practice MDIA3007
- Strategic Communication in Practice MDIA3016
- Journalism Professional Experience JOUR3900
Standard entry requirements
- Secondary education (Year 12).
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
- Vocational Education and Training (VET).
- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
- Higher education study.
- Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Magill Campus | International: $130,200 | No |
|
