Bachelor of Business majoring in Marketing and Design
Adelaide University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 04249J
Our degree is developed in collaboration with world-class academics and industry leaders. You'll develop practical, hands-on design skills and gain foundational knowledge in design and evidence-based marketing. Develop an in-depth understanding of marketing principles, consumer insights and brand development, complemented by design knowledge across digital and traditional platforms. Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. Study identity, diversity, equity, and inclusion to develop cross-cultural skills and understand bias and power dynamics. Employers appreciate graduates who can translate theory into practical solutions for industry challenges. In this degree, You will gain hands-on experience through internships, placements and international study opportunities.
Structure
144 units
Subjects
- An Ethically Rich Life COREX001
- Fact or Fiction: Data for Everyone COREX002
- Igniting Change: Ideas to Action COREX003
- Proppa Ways, Future Practice COREX004
- Responsible AI: Bridging Ethics, Education and Industry COREX005
- Ways of Being, Ways of Seeing COREX006
- Accounting for Decision Makers ACCT1000
- Management, Organisations and Leadership BUSI1002
- Emerging Technologies, Data and Business Analytics BUSI2001
- Marketing Principles MARK1000
- Business Law BUSI1001
- Negotiation, Conflict Management and Resolution BUSI2002
- Strategic Management BUSI3013
- Principles of Economics ECON1000
- Research Methods in Media and Communication MDIA2021
- Media Law, Policy and Ethics MDIA2022
- Promotional Culture MDIA2102
- Strategic Planning for Media and Communication MDIA3017
- Digital Design Principles and Methods GRAP1004
- Foundations of Project Management PROJ1000
- Scheduling and Cost Management PROJ1001
- Project Logistics and Supply Chains PROJ3006
- Consumer Behaviour MARK1001
- Thinking By Design GRAP1000
- Marketing Analytics MARK2000
- Advertising MARK2001
- Principles of UX Design GRAP2000
- Market Research and Customer Insights MARK3000
- Branding MARK3001
- Digital Marketing MARK3003
- Marketing Planning MARK3005
- eChallenge BUSI1005
- WIL/ Profession BUSI2900
- WIL / Profession BUSI2901
- Business Lifecycles BUSI2007
- WIL (Procurement and Supply Chain Management) BUSI2390
- Sport Practicum 1 SPOR2900
- Sport Practicum 2 SPOR3900
- Integrated Marketing MARK3900
- Strategic Communication in Practice MDIA3016
- WIL PROJ2900
- Project Management Professional Practice PROJ3000
- Negotiated Project in the Bachelor of Business (P and SCM) BUSI3009
- International Business Environment IBUS2000
- International Human Resource Management IBUS2002
Standard entry requirements
- Secondary education (Year 12).
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
- Vocational Education and Training (VET).
- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
- Higher education study.
- Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide City Campus | International: $151,500 | No |
|
