Master of Marketing
RMIT University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00122A
Through the Master of Marketing, you will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.
Structure
The Master of Marketing comprises five core subjects and a total of eleven elective subjects. In the first year of this degree, you will undertake four core subjects that span marketing management, consumer behaviour, communication strategy, and market research. You will also select four elective subjects that allow you to hone your understanding of brand strategy, marketing analytics, international marketing, customer experience design, and more. In the second year of study, you will complete a total of seven elective subjects -- five from marketing, and two from the wider university postgraduate elective list -- and the capstone subject Strategic Marketing.
Subjects
- MKTG1100 Marketing Management
- MKTG1101 Consumer Behaviour
- MKTG1103 Marketing Communication Strategy
- MKTG1104 Marketing Research
- MKTG1311 Product Innovation
- MKTG1105 Interactive Marketing
- MKTG1112 Services Marketing
- MKTG1126 Brand Strategy
- MKTG1127 Sustainable Marketing
- MKTG1209 Business and Network Marketing
- MKTG1373 Customer Experience Design
- MKTG1474 Marketing Analytics
- MKTG1472 Advanced Digital Marketing
- MKTG1518 Marketing Technologies
- BUSM1588 International Marketing
- MKTG1311 Product Innovation
- MKTG1105 Interactive Marketing
- MKTG1112 Services Marketing
- MKTG1126 Brand Strategy
- MKTG1127 Sustainable Marketing
- MKTG1209 Business and Network Marketing
- MKTG1373 Customer Experience Design
- MKTG1474 Marketing Analytics
- MKTG1472 Advanced Digital Marketing
- MKTG1518 Marketing Technologies
- BUSM1588 International Marketing
- MKTG1215 Strategic Marketing
Standard entry requirements
An Australian bachelor degree (or equivalent) in any discipline from a recognised tertiary institution. An Australian bachelor degree (or equivalent), or higher-level qualification, in a business or related discipline from a recognised tertiary OR The RMIT Graduate Certificate in Marketing.
Recognition
Graduates can apply to become a member of the Australian Marketing Institute and the Australian Market and Social Research Society.
Study pathways
If applicants have completed an Australian bachelor degree or equivalent, or higher level qualification, in a business (or related) discipline from a recognised tertiary institution, applicants will receive exemptions from the four business enabling courses. If applicants have a major in a non-business discipline, the student will begin their studies at Graduate Certificate level. Upon successful completion of the Graduate Certificate in Marketing students will be admitted to the Master program, which requires the successful completion of further courses.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Melbourne City | International: $92,160 | No |
|
| Online | International: $65,280 | No |
|
Further information
This program can be studied online through RMIT Online. The program enhances opportunities to obtain promotion and more senior positions; be more effective in a marketing role; and contribute more to specific marketing activities.
