Master of Applied Marketing

Monash University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00008C

In the Master of Applied Marketing you will be taught by award-winning academics, together with industry experts, and study the latest theories and research influencing the industry, including topics on advertising, company strategy, social media marketing and value creation.If you are currently working, the flexible study structure will allow you to remain in your role as you expand your formal education, and elective units allow various specialisations. Classes are available during the day and evening, and some units are also available online or in block mode.Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.In this degree you will build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader. You will also build on the skills you have gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.

Designed for

Experienced professionals in any business domain, who seek cutting-edge theoretical knowledge and problem-solving skills in marketing


The course comprises 72 points structured into two parts: eight units in Part A Mastery knowledge (48 points) and four units in Part B Application studies (24 points). Students admitted at entry level 1 complete 72 points, comprising Parts A and B. Students admitted at entry level 2 complete 48 points, comprising Part A. Note: Students eligible for credit for prior studies may elect not to receive the credit and complete the higher credit-point option.


  • Marketing

Standard entry requirements

An Australian bachelor degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60, or an equivalent GPA, and a minimum of three years employment experience.ORAn Australian bachelor honours degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60 and a minimum of one year employment experience.Applicants will be ranked based on relevant employment experience, their entire academic record and statement of purpose.English entry requirementsLevel AIELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0Pearson Test of English (Academic): 58 Overall score, with minimum scores: Listening 50, Reading 50, Speaking 50 and Writing 50TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21

Study pathways

The course offers a research pathway if students are interested in pursing a PhD.

Study information

CampusFeesMid year intakeAttendance
Caulfield International: $53,000 No
  • Full-time : 1 year
  • Part-time : 2 years
Monash Online International: $50,000 No
  • Part-time : 2 years
  • Online/Off-campus : 1 year

Further information

Students may exit this course early and apply to graduate with Graduate Certificate of Business or the Graduate Diploma of Business, provided they have satisfied the requirements for that award during their enrolment in this master's course.

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