Griffith University

Master of Marketing

Griffith University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00233E

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our https://www.griffith.edu.au/study/business-government/marketing?level=pgrd Marketing programs.

Subjects

  • Advanced Consumer Behaviour
  • Brand Strategy and Management
  • Business Data Analytics
  • Conservatorium Ensemble Studies
  • Evaluating Marketing Performance
  • GBS Dissertation
  • Integrated Marketing Communication
  • Market Research
  • Qualitative Methods
  • Quantitative Methods
  • Research Design
  • Strategic Marketing

Standard entry requirements

Related Bachelor degree or higher

Recognition

Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website: https://www.griffith.edu.au/apply/credit-transfer Credit transfer Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. https://app.griffith.edu.au/credit-precedent/credit_result.php?ngpc=5629&-SortField=Linked%20Institution%20Name&-noresultserror=error.html&-search View credit precedents for this program

Study information

CampusFeesMid year intakeAttendance
Gold Coast Campus International: $40,500 No
  • Full-time : 1 year
  • Part-time : 3 years
Nathan Campus International: $40,500 No
  • Full-time : 1 year
  • Part-time : 3 years
Online International: $40,500 No
  • Full-time : 1 year

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