Master of Strategic Communication
Adelaide University
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 04249J
Craft messages that matter with our Master of Strategic Communication. Explore the role of communication in a range of sectors, with a focus on strategic communication and public relations theory and practice. Take courses in media relations and learn how businesses can leverage a hybrid of traditional and digital-first strategies and tools to grow and improve organisational reputation. Dive deep into campaign planning and content creation. Take courses examining global perspectives and theory in risk and crisis communication practice. Develop actionable, and innovative strategies for reputation management and recovery in the context of organisational risks and crises. Hone your design eye and knowledge of visual design tools, preparing you well for effective collaboration with a wide range of specialist content designers. Choose electives that spark your passion and dive into specialised areas of study. Through an immersive industry project or communication-related research project, You will transform academic insights into practical, hands-on experience. Emerge with the advanced expertise to lead strategic communication in your organisation. Design communications that are business-aligned, purposeful and timely - capable of cutting through the noise when it matters most.
Structure
96 units
Subjects
- Managing Digital Design GRAP5000
- Strategic Communication Contexts MDIA5000
- Media Management MDIA5010
- Social Media Management MDIA5002
- Campaign Planning MDIA5003
- Transmedia Storytelling MDIA5015
- Risk, Issues and Crisis Communication MDIA5001
- Researching Strategic Communication and Media MDIA5008
- Leadership in Strategic Communication MDIA5016
- Strategic Communication Extended Research Project MDIA6002
- Strategic Communication Project MDIA6000
Standard entry requirements
- To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
- .
- A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution.
- OR.
- A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide City Campus | International: $95,600 | No |
|
