Bachelor of Media and Communication majoring in Strategic Communication
Adelaide University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 04249J
Our Bachelor of Media and Communication majoring in Strategic Communication will equip you with the knowledge and skills to be a professional and strategic communicator. Explore strategic concepts and execute real-world projects that will prepare you for a career in a wide range of industries. Study media and communication theory to develop a deeper understanding of how to apply your critical and creative skills for future success. Take key courses in media management, professional writing, stakeholder engagement and social media engagement. Study the application of crucial strategic communication concepts in various sectors. Explore the systems, processes and history of digital communication. You'll also develop skills in digital media, content creation and social media analytics. Undertake a third-year professional experience that will put your knowledge and skills into practice. Your studies will lay the foundation that will enable you to develop professional communication strategies that are crucial for a range of sectors.
Structure
144 units
Subjects
- An Ethically Rich Life COREX001
- Fact or Fiction: Data for Everyone COREX002
- Igniting Change: Ideas to Action COREX003
- Proppa Ways, Future Practice COREX004
- Responsible AI: Bridging Ethics, Education and Industry COREX005
- Ways of Being, Ways of Seeing COREX006
- Digital Platforms MDIA1001
- Key Concepts in Media and Communication MDIA1018
- Media and Communication Professional Identities MDIA1016
- Creating Content for Media MDIA2101
- Media Law, Policy and Ethics MDIA2022
- Research Methods in Media and Communication MDIA2021
- Promotional Culture MDIA2102
- Media Industries in Transition MDIA3015
- Media and Communication Professional Experience MDIA3905
- Strategic Planning for Media and Communication MDIA3017
- Advanced Concepts in Media and Communication MDIA3023
- Image, Brand and Narrative MDIA1019
- Introduction to Strategic Communication MDIA1026
- Writing for Strategic Communication MDIA2000
- Digital and Social Media Management MDIA2005
- Media, Politics and Activism MDIA2008
- Media Relations MDIA2009
- Advanced Strategic Communication Theory and Practice MDIA3007
- Strategic Communication in Practice MDIA3016
- Media and Communication Project MDIA2901
Standard entry requirements
- Secondary education (Year 12).
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
- Vocational Education and Training (VET).
- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
- Higher education study.
- Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide City Campus | International: $130,200 | No |
|
