Bachelor of Business majoring in Marketing and Communication
Adelaide University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 04249J
Adelaide University's Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations. Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics. Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Structure
144 units
Subjects
- An Ethically Rich Life COREX001
- Fact or Fiction: Data for Everyone COREX002
- Igniting Change: Ideas to Action COREX003
- Proppa Ways, Future Practice COREX004
- Responsible AI: Bridging Ethics, Education and Industry COREX005
- Ways of Being, Ways of Seeing COREX006
- Accounting for Decision Makers ACCT1000
- Management, Organisations and Leadership BUSI1002
- Emerging Technologies, Data and Business Analytics BUSI2001
- Marketing Principles MARK1000
- Business Law BUSI1001
- Negotiation, Conflict Management and Resolution BUSI2002
- Strategic Management BUSI3013
- Principles of Economics ECON1000
- Research Methods in Media and Communication MDIA2021
- Media Law, Policy and Ethics MDIA2022
- Promotional Culture MDIA2102
- Strategic Planning for Media and Communication MDIA3017
- Digital Design Principles and Methods GRAP1004
- Foundations of Project Management PROJ1000
- Scheduling and Cost Management PROJ1001
- Project Logistics and Supply Chains PROJ3006
- eChallenge BUSI1005
- WIL/ Profession BUSI2900
- WIL / Profession BUSI2901
- Business Lifecycles BUSI2007
- WIL (Procurement and Supply Chain Management) BUSI2390
- Sport Practicum 1 SPOR2900
- Sport Practicum 2 SPOR3900
- Integrated Marketing MARK3900
- Strategic Communication in Practice MDIA3016
- WIL PROJ2900
- Project Management Professional Practice PROJ3000
- Negotiated Project in the Bachelor of Business (P and SCM) BUSI3009
- International Business Environment IBUS2000
- International Human Resource Management IBUS2002
- Consumer Behaviour MARK1001
- Marketing Analytics MARK2000
- Advertising MARK2001
- Branding MARK3001
- Digital Marketing MARK3003
- Marketing Planning MARK3005
- Social Media Audiences and Algorithmic Cultures MDIA1017
- Introduction to Strategic Communication MDIA1026
- Digital and Social Media Management MDIA2005
- Creating Content for Media MDIA2101
Standard entry requirements
- Secondary education (Year 12).
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
- Vocational Education and Training (VET).
- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
- Higher education study.
- Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.
Study information
| Campus | Fees | Mid year intake | Attendance |
|---|---|---|---|
| Adelaide City Campus | International: $151,500 | No |
|
