It looks like the details of this course have recently changed. We recommend search for similar courses on The Good Universities Guide here or contact this institution for more information
Bachelor of Business - Marketing
Western Sydney University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00917K
To succeed in marketing, students need a head for business and an understanding of people and management. The Bachelor of Business with a major in Marketing will give them exactly that. The course will provide students with a strong foundation in business, combined with an in-depth knowledge of marketing. They are also able to choose electives to suit their personal career goals. The course is aimed at producing graduates who are well-versed in the increasingly complex economic, social and technological forces affecting modern marketing.
Structure
240 credit points
Subjects
- Business, Marketing
Standard entry requirements
- Year 12 or equivalent
- Mathematics and any 2 units of English
Recognition
Australian Marketing Institute (AMI)
Study pathways
A completed TAFE award or other recognised/approved higher education studies may allow you to gain advanced standing for selected units.
Further information
Students in this major may be interested in completing a sub-major in an associated area of business.
