Bachelor of Communication - Social Media

University of the Sunshine Coast (USC)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 01595D

Digital technology is evolving rapidly over the past 10 years, creating more opportunities to work with social media. This program will prepare you as a social media specialist by teaching you how to work with real clients to develop and implement social media strategies, and analyse their success. You will develop the skills for content curation and creation across platforms, learn how to tell compelling brand stories across both social and traditional channels, and gain a thorough grounding in communication, public relations, creative advertising, and marketing. You will also work with real clients to build your portfolio, and have opportunities to gain industry-recognised certifications and travel overseas on study tours.


  • 22 subjects: 14 core subjects
  • 8 elective subjects

Standard entry requirements

  • Year 12 or equivalent
  • Year 12 English is recommended

Further information

USC offers a Regional Preference Scheme for eligible applicants who reside or attend school in one of the following regional council areas: Sunshine Coast Regional Council; Noosa Council; Gympie Regional Council; Moreton Bay Regional Council; Somerset Regional Council; Fraser Coast Regional Council; South Burnett Regional Council. For eligible applicants an additional OP score of one or two selection ranks is granted.

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