Type of institution: University/Higher Education Institution
The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations and/or advertising. This course has a focus on professional communication careers that include public relations and advertising. Students explore the communication contexts - cultural, social and political - for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational communication management. Assignments provide material for a portfolio after graduation.
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), and 24 credit points of cross-disciplinary electives. Students who do not meet the requirements to study the second major complete 48 credit points of electives. Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.
- Digital literacies
- Public relations
Standard entry requirements
- Australian Year 12 qualification, AQF Diploma, or equivalent Australian or overseas qualification at the required level. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
- Or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
- Or AE5: Pass
- Or PTE: 58-64
- Or CAE: 176-184. International students: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
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Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.