Bachelor of Arts / Bachelor of Communication - Advertising

University of Canberra

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K

This program is for those who seek a professional qualification in Advertising but who also value the flexibility of a general education in the liberal arts. It combines communication and media studies with thorough education in the theories, issues and skills pertaining to the Advertising industry. The addition of a liberal arts specialisation extends the intellectual knowledge base and critical thinking skills and thus improves graduates' employment prospects. Graduates find employment in either the creative or account management side of advertising agencies, the media, and in advertising or marketing communication departments in public or private organisations.


96 credit points


  • Accounting
  • Advertising
  • Applied economics
  • Applied statistics
  • Architecture history and theory
  • Communication and media studies
  • Communication studies
  • Community development
  • Community studies
  • Counselling studies
  • Creative writing
  • Cultural heritage practice
  • Digital design and production
  • English language and literature
  • Event management
  • Financial services
  • Gender and diversity
  • Governance and policy
  • Human nutrition
  • Indigenous studies
  • Information systems
  • Integrated environment management
  • Interior architecture and technology
  • International studies
  • Journalism studies
  • Justice studies
  • Language studies
  • Law and society
  • Law and technology
  • Literary studies
  • Management
  • Managing human resources
  • Marketing
  • Media and scriptwriting
  • Media arts
  • Museum studies
  • National security
  • Performance art
  • Political communication
  • Politics and government
  • Politics and international relations
  • Psychology
  • Service management
  • Sociology and social policy
  • Spanish
  • Sport business
  • Sport management
  • Storytelling
  • Teaching English to speakers of other languages (TESOL)
  • Tourism management

Standard entry requirements

Year 12 or equivalent


The Bachelor of Communication in Advertising has been submitted for accreditation by the International Advertising Association (IAA) and the Media Federation of Australia (MFA).

Study pathways

Honours is available. Exit awards: Bachelor of Arts; Bachelor of Communication in Advertising.

Study information

Campus Fees Mid year intake Attendance
Canberra International: $108,800 No No information available
UC College, Bruce International: $108,800 No No information available
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