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Bachelor of Arts - International Studies / Bachelor of Communication - Advertising
University of Canberra
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K
This combined degree course enables students to follow an international career in the advertising or marketing communications industry, either working in Australia for an international organisation, or working internationally. The Communication in Advertising course provides students with a thorough understanding of the nature and functions of contemporary advertising and marketing communication which augments their global and intercultural studies. Practical workshops are an integral part of the course. Professional subjects are supported by the study of communication theory and research, and electives in the social sciences, humanities or business. The International Studies degree investigates the interplay of cultural, political and economic forces in the regional and global arena, and allows students to develop an understanding of intercultural communication. This is enhanced by foreign language study and a highly recommended international exchange semester. Students may choose to exit the degree after the equivalent of three years full-time study and take out the single BA International Studies degree. These students must consult their course convener during second year to ensure that they will be able to meet the course requirements.
Structure
96 credit points
Subjects
- Advertising
- International studies
Standard entry requirements
Year 12 or equivalent
Recognition
The Bachelor of Communication - Advertising is accredited with the International Advertising Association (IAA) and Media Federation of Australia (MFA).
Study pathways
Alternate exits: Bachelor of Communication in Advertising and Bachelor of Arts in International Studies. Honours is available.
