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Bachelor of Arts / Bachelor of Communication - Public Relations
University of Canberra
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K
Public relations is the management function that enables organisations to communicate with internal and external audiences to achieve mutual understanding. It is a growing profession that is practised internationally. This course will provide students with the theoretical understanding and practical skills required to work as a public relations professional for a private enterprise, or a government or not-for-profit organisation. The Bachelor of Arts degree provides a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship. In the double degree students choose two study areas and undertake a major in each.
Structure
96 credit points
Subjects
- Accounting
- Advertising
- Applied economics
- Applied statistics
- Architecture history and theory
- Communication and media studies
- Communication studies
- Community development
- Community studies
- Counselling studies
- Creative writing
- Cultural heritage practice
- Digital design and production
- English language and literature
- Event management
- Financial services
- Gender and diversity
- Governance and policy
- Human nutrition
- Indigenous studies
- Information systems
- Integrated environment management
- Interior architecture and technology
- International studies
- Journalism studies
- Justice studies
- Language studies
- Law and society
- Law and technology
- Literary studies
- Management
- Managing human resources
- Marketing
- Media and scriptwriting
- Media arts
- Museum studies
- National security
- Performance art
- Political communication
- Politics and government
- Politics and international relations
- Psychology
- Public relations
- Service management
- Sociology and social policy
- Sport business
- Sport management
- Storytelling
- Teaching English to speakers of other languages (TESOL)
- Tourism management
Standard entry requirements
Year 12 or equivalent
Recognition
The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students are eligible to become professional Associate Members immediately upon graduation and full Members after two years of professional practice.
Study pathways
Honours is available. Exit awards: Bachelor of Arts; Bachelor of Communication in Public Relations.
