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Bachelor of Communication - Strategic Communication

Murdoch University

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00125J

In our Strategic Communication course you will develop digital and traditional communication skills and learn to apply them in a range of contexts, from web communication to creative production and even news media. You'll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies. When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication.

Subjects

  • Career Learning: Managing Your Career
  • Thinking Communication
  • Social Media
  • Critical Web Literacy
  • Introduction to Digital Media Skills
  • Strategic Communication
  • Introduction to Digital Media Skills
  • plus more

Standard entry requirements

  • Year 12 or equivalent
  • Selection via ATAR
  • Or mature age entry via STAT
  • Or TAFE Certificate IV or higher
  • English language competency

Further information

This course has been designed in accordance with requirements for accreditation by the Public Relations Institute of Australia (PRIA).

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